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Decoupling revenue from time

This is an excerpt from my newsletter "A Better Built Environment.  Subscribe here:  https://lucasgray.substack.com/ Designing a Design Business This newsletter covers the things that I’m thinking about on a daily or weekly basis. From my frustrations with auto-centric city design, to design work that I find inspirational, or people who are doing great things, my goal is to share observations on the built environment, the practice of architecture, and ways design impacts how we live. Lately my thoughts have been focused on how to improve upon running a design firm. What are the lessons I have learned from starting a firm, working for other people, and serving residential clients over the past 10 years? How can I start a new company that is more successful, more profitable, and most importantly, more enjoyable? What are my design values and how can I attract clients that share these values? How do I design a new business from the ground up to reflect how I want to work and what I w

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