Skip to main content



Sell Results, not time. Don't charge by the hour.

A recent post on Seth Godin's blog resonated with my frustration with the common business of architecture and design:   We don’t pay surgeons by the hour. And if the person who cuts the lawn shows up with a very fast riding mower, we don’t insist on paying less because they didn’t have to work as hard. Often, what we care about is the work done, not how long it took to do it. And yet, some jobs, from law to programming, charge by the hour. When you sell your time, you’re giving away your ability to be a thoughtful, productivity-improving professional. Sell results. Designers create value based on years of experience, and the creative solutions to people's problems, not by how many hours we work. In fact, selling services by the hour punishes us for our experience or ability to complete work quickly and efficiently. And by selling our time we are capping revenue on the hours we can work in a year.  This is why I firmly believe al

Latest Posts

The World Feels Smaller

City Guides: Berlin

From Portland to New York City

Opportunities in Underutilized Urban Spaces

While Car Free Streets Proliferate Around the World, Portland Doubles Down on Highways

Visualizing a Decade of Change in the Built Environment

Housing Affordability vs Rent Control

Curatorial Team of 2019 Bi-City Biennale of Urbanism\Architecture (Shenzhen) Announced

Layers of lines, the Artwork of Lucas Gray

Why Everyone Should Consider Building an ADU

David Hammons, Chang Yung Ho, Yona Friedman, and others gather at the 2017 Bi-City Biennale of Urbanism/Architecture in Shenzhen to discuss “Cities, Grow in Difference”

VIDEO: Starship Chicago | The State of Illinois Center by Architect Helmut Jahn

Portland Design Events Launches Lecture Series

VIDEO: Camp MINOH designed by William Kaven Architecture

Continuing Education: Mass Timber Construction

9/11 15 Years Later - Global Memorial Visions for a Global Event

Where We Stand: AIA Statement on Immigration and Travel Restrictions

Portland Zoning Code Limits Affordability, Diversity and Design freedom