July 26, 2009

Video: Stefan Sagmeister

Stefan Sagmeister has continuously produced remarkable graphic design. Innovative, bold and continually inspiring his work spans many genres, styles, and always looks to challenge its viewers. I am particularly moved by the "being not truthful" installation. Direct interaction between the graphics and the public is a unique and fascinating angle to consider for a normally static field. I was also struck by the Lisbon Bilboard "Complaining is easy.." that relied on temporal change as a fundamental aspect of the design. Paying close attention to the properties of materiality is usually closer associated with architecture than with graphic design yet here makes statement that catches the eye and causes the viewers to really contemplate what the message is actually saying. I find this particular use of the yellowing of paper in the sun a beautifully elegant relationship between nature and design - something I strive for in my own design work.

Some of his other well known work includes the Columbia School of Architecture Lecture Series Posters, and Album covers for musician such as The Talking Heads, David Byrne, Lou Reed, and the Rolling Stones among others. He also was creative or perhaps crazy enough to have an intern scratch words directly onto his skin to create a lecture series poster for AIDA Detriot - this definitely catches your eye. He was also interviewed about his work in the documentary film called "Helvetica" - a feature-length independent film about typography, graphic design and global visual culture (according the their website).

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Part 2:


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