Video: 555 Kubik Facade Projection

It is remarkable how much a building can transform with a seemingly simple projection. These digital artists have completely refashioned the architecture of the Hamburg Kunsthalle designed by O.M. Ungers. The projection adds life, depth and a touch of humor to the typically static architecture. I wonder if this is perhaps an answer to the plethora of drab buildings that overwhelm our cities. The main drawback is it is only really viewable after the sun sets but still might be an affordable solution to giving some of our inherited architecture a much need face-lift. I don't mean to suggest that this particular building is poorly designed but more that this technique has vast potential.