Not enough press is given to the industries behind the glitz and glamor of today's architecture. Especially in a world with an ever increasing focus on sustainable or green design, you don't hear much about the materials and products being developed to give us designers the means to create innovative designs. This short video highlights one new material, Ecorock - a replacement for drywall. Using waste materials from other industrial processes, the concept of this material is to reduce the amount of CO2 needed to make one of America's most common building materials - gypsum board. Check out the Serious Materials company website for more information and specifications, and to see if it is the right choice your projects. Also check out their other products as they strive to green our building industry.