December 9, 2011

The Cloud: 2 luxury residential towers in Seoul, Korea by Architects MVRDV

Yongsan Dream Hub corporation presented today the MVRDV designed residential development of the Yongsan Business district: two connected luxury residential high-rises. A 260 meter tall tower and a 300 meter tall tower are connected in the centre by a pixelated cloud of additional program offering amenities and outside spaces with wide views. The towers with a total surface of 128,000m2 are expected to be completed in 2015.
The Cloud at Yongsan Dreamhub, Seoul, South Korea
The two towers are positioned at the entrance of the Yongsan Dreamhub project, a master plan designed by Studio Libeskind, extending the business district of the South Korean capital Seoul. The southern tower reaches a height of 260 meters with 54 floors, the northern tower 300 meters with 60 floors. Halfway, at the level of the 27th floor the cloud is positioned, a 10 floor tall pixelated volume, connecting the two towers. The cloud differentiates the project from other luxury developments, it moves the plinth upwards and makes space on ground floor level for public gardens, designed by Martha Schwartz.
The Cloud is located at the entrance to the Dreamhub masterplan
Usually a high-rise adds little to the immediate surrounding city life, by integrating public program to the cloud the typology adds in a more social way to the city. Inside the cloud, besides the residential function, 14,357m2 of amenities are located: the sky lounge - a large connecting atrium, a wellness centre, conference centre, fitness studio, various pools, restaurants and cafes. On top of the cloud are a series of public and private outside spaces, patios, decks, gardens and pools. To allow fast access the cloud is accessible by special express elevators.
The interior of the Sky lounge
The luxurious apartments range from 80m2 to 260m2 of which some offer double height ceilings , patios or gardens. The towers with a perfect square floor plan contain four corner apartments per floor offering each fine daylight conditions and cross ventilation. Each tower is accessed via a grand lobby at ground level; the rest of the ground floor is divided into town houses. In addition to the amenities the Cloud furthermore contains 9,000m2 of Officetel (Office-Hotel) a typical Korean typology and 25,000m2 panoramic apartments with specific lay-outs. The top floors of both towers are reserved for penthouse apartments of 1200m2 with private roof gardens.

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MVRDV was set up in Rotterdam (the Netherlands) in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries. MVRDV engages globally in providing solutions to contemporary architectural and urban issues. A research based and highly collaborative design method engages experts from all fields, clients and stakeholders in the creative process. The results are exemplary and outspoken buildings, urban plans, studies and objects, which enable our cities and landscapes to develop towards a better future.


Early projects such as the headquarters for the Dutch Public Broadcaster VPRO and housing for elderly WoZoCo in Amsterdam lead to international acclaim.


MVRDV develops its work in a conceptual way, the changing condition is visualised and discussed through designs, sometimes literally through the design and construction of a diagram. The office continues to pursue its fascination and methodical research on density using a method of shaping space through complex amounts of data that accompany contemporary building and design processes.


MVRDV first published a cross section of these study results in FARMAX (1998), followed by a.o. MetaCity/Datatown (1999), Costa Iberica (2000), Regionmaker (2002), 5 Minutes City (2003), KM3 (2005), and more recently Spacefighter (2007) and Skycar City (2007). MVRDV deals with global ecological issues in large scale studies such as Pig City as well as in small pragmatic solutions for devastated areas of New Orleans.


Current projects include various housing projects in the Netherlands, Spain, China, France, the United Kingdom, USA, India, Korea and other countries, a bank headquarter in Oslo, Norway, a public library for Spijkenisse, Netherlands, a central market hall for Rotterdam, a culture plaza in Nanjing, China, the China Cartoon and Animation Museum in Hangzhou, the ROCKmagneten museum in Roskilde, Denmark, large scale urban plans include a plan for an eco-city in Logroño, Spain, an urban vision for the doubling in size of Almere, Netherlands and Grand Paris, the vision of a post-Kyoto Greater Paris region.


The work of MVRDV is exhibited and published world wide and receives international awards. The 70 architects, designers and staff members conceive projects in a multi-disciplinary collaborative design process and apply highest technological and sustainable standards.


Together with Delft University of Technology MVRDV runs The Why Factory, an independent think tank and research institute providing argument for architecture and urbanism by envisioning the city of the future.


For information please contact public relations at MVRDV, Jan Knikker / Isabel Pagel +31 10 477 2860 +31 10 477 2860 or pr@mvrdv.nl www.mvrdv.nl


51 comments:

  1. Really? Those are just tacky and in bad taste.

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  2. OMG - how insensitive! Looks like a mockery of 9/11! How stupid can you get?

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  3. I know what I'm building in Minecraft now! Hooray!

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  4. ISN'T TERRORISM ENOUGH AL QAEDA NOW YOU MUST DO ARCHITECTURE TOO????!!!!!!!

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  5. Judging by the second comment above, you can get pretty damn stupid. These look AWESOME!

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  6. I think it looks pretty cool.

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  7. Are you kidding me? How do you not see that?

    http://www.apfn.org/apfn/towers.jpg

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  8. It would make a powerful monument. As an luxury apartment, it just sends the wrong message. As far as general aesthetics go, I think it’s nice break from the cold glass architecture.

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  9. This would be like the crown jewel on Seoul's map. Thanks for such wonderful pics !

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  10. Koreans with a bad taste.........
    http://www.i-am-bored.com/bored_link.cfm?link_id=66493

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  11. I like the concept, however, living just blocks from the world trade center in NY during 9/11, it does have a strong resemblance to what happened that day. I think if they tweek the ideas, it'll be grand, but I couldn't support something like this design going up.

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  12. I think if 9/11 didn't happen, this design/structure would be a spectacular project and become a "must see" on your list of destinations. But becasue it resembles the horrific event of the World Trade Center and the thousand of lives lost, this project simple can not go forward. This would be the most insensitive thing S. Korea could do to us, thier allie. Note, this design originated from Libeskin, the same copmany that designed the Freedom building for the WTC. But do to power play and politics, the Libeskin design was rejected. So, do you find it interesting Libeskin came up with this design for Korea? An "F U" to the US?? And if S. Korea goes forward with this, then we should pull out of S. Korea and let N. Korea have thier way with them!!

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  13. how about you oversensitive american babies go away and take your competition for who can be the most self-righteous elsewhere, you've killed 100 times more civilians than that attack did already in the name of revenge

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  14. So basically, no architecture should ever resemble two towers that stand next to each other ever again...

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  15. There is no way this is getting built. It's ugly.

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  16. Get over yourself America.

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  17. Atleast it will only take one plane to take this thing down..... good design. enjoy S.Korea

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  18. I would like the point out that the "shut up American babies" comments are ridiculous. When Greece goes bankrupt I guess I can respond with, "Shut up Greek babies". Then when Thailand is flooded and loses loads of electronics factories and struggles I can just say, "Shut up Thai babies"...Anyone who had something horrific effect their homeland would feel this way. I don't support revenge, but I also don't support idiocy...

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  19. Wow - "shut up American babies"? I wonder if you'd make the same comment it these weren't all Anonymous user names?

    The Koreans are free to build whatever kind of building they want. The Dutch are free to design any building they want. But you are being pretty self-centered if you can't see why this might upset people.

    The reality is we live in a very connected world, and New York City has approx 8 million citizens - so when a building that evokes 9/11 debuts on the web, you are going to hear a lot of opinions about it. It was a life-changing/generation-changing/foreign policy-changing event for millions of people. Time has passed, but for many people the wound will always be raw. (Try being in lower Manhattan sometime when a jet flies low and loud - people still get quiet and scared.)

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  20. We really need to get over 9/11 because not everything has to be about that. These building are beautiful and look like a place I would like to go. We can't dismiss them just because they sort of look like a bad thing that happened. If this was the case we couldn't have horror movies, documentaries, crime dramas, mystery novels or much else because we would be reminded of real tragedies.

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  21. Nice buiding~ really like it.

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  22. are you fucking kidding me?
    if these go up i will become a terrorist and fly a plane into them.
    perhaps we start a chain of one disaster involving a replica of a disaster after another, a sort of post-postmodern performance piece?

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  23. Sometimes it is embarrassIng to be an American. Most of these gasping pantie waists are the mental lightweights found in the pews of their respective fundamentalist christian churches each Sunday morning. Where they learn to point fingers at anyone and anything that doesn't walk, talk, look, act, live, and believe exactly the way they do. And should you not feign outrage at the same people or things that they do? You will be labelled anti-christian, anti-american, a hater, retarded, gay - or any other tactic they learned in bullying 101 on the playground 20, 30, 40, 50+ years ago. That they have not progressed to grownup methods of conflict resolution and adult thought processes in general is a testament to their indoctrination into the cult of Christ - and/or the Republican Reich.
    There will be more expressions of pseudo-outrage and name calling when they get a load of my comments. As you read them keep in mind they are guilty of everything they accuse everyone else of. Full of missquotes, misspelling, revenge, and accusations of cowardice but notice they also post as anonymous - or in the most ridiculous made-up names imaginable! Bless ttheir hearts..

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  24. why are people acting as though this was intentionally constructed to look like 9/11 (personally, i wouldn't have noticed the connection if someone hadn't pointed it out to me)? how dare architects from ACROSS THE PLANET not be acutely aware of a tragedy from a decade ago? a building is a building, and i think it is silly to try to imply that designing these towers or putting them up could be seen as even remotely insulting to us.

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  25. Only a bad architect is so unaware of the culture they serve as to miss the connection that some commenters here profess to miss. You might be that dumb, but an architectural firm is not. This plan has been created to generate controversy, and in that it has succeeded. However, it is ugly both in conception and design, and can never actually be built. So this is it, people, enjoy this forum if that's what you like, but it's all you'll ever see of this supposed "building." As to those who write nasty comments towards a country, it is only because they aspire to be the next empire. Watch you don't become what you profess to hate.

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  26. The pantie waist guy is hilarious. Please tell me you are aware of your irony. LOL

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  27. "Keep in mind they are guilty of everything they accuse everyone else of...."

    Rich. Keep the brilliance coming!

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  28. Indeed only a bad architect would be unaware of the culture..the South-Korean culture that is. Why is it that the cry-baby Americans think that they can judge what the local culture thinks of the architecture. Only in the US would this building be immediatley associated with 9/11...I didn't see it until I read the reactions.

    I think it's great! Architecture is moving towards these 'sky villages' and eventually 'sky cities' and this is a brilliant step forward.

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  29. How stupid do people get? These towers are in South Korea, on the other side of the world (almost literally) from New York City. South Korea has a different culture and never had to deal with 9/11 the way Americans did (and still do).

    For someone to suggest that the architect was being controversial is to demonstrate their own naivety. There is no reason to think that the architect was trying to be offensive. Grow up.

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  30. It wouldn't be so bad if it wasn't obviously done on purpose. I mean, if it was built in Iran it might even be a little funny.
    I mean common, we've been helping support the South Koreans for how long now? Seriously....

    Oh, and to all the anti-Americans who've obviously never been to NYC. It's an international Mecca.

    3,000 people died that day from over 90 countries. This is disrespectful to way more than just Americans.

    It would be like Canada building a structure that suspiciously looks like the A-bomb and calling it "The Nagasaki"

    But hey, that was a long time ago.

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  31. never forget you guys, that way we can keep the wound open and it will never heal up so we can do all kinds of unspeakable things for a decade in the name of it

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  32. glad everyone read how the first designs were published in 1997 4 years before 9/11

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  33. I wonder how many mosques will try to pop up around that shrine.

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  34. Let's all keep masturbating each other and write another round of idiot remarks about this idiot fake building. Dumb shits.

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  35. Images designed simply to create controversy

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  36. Excelent work. Will be beneficial for others. Thanks.

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  37. Beautiful piece of work. Of course an useful post. Thanks.

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  38. Such work is demanding. Very good. Thanks.

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  39. Excellent job. Make such work available. Thanks.

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  40. Good job. Everybody make post related comments. Thanks.

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  41. Admirable work. Make another such like it. Thanks.

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  42. Don't all these people think the world is gonna end in 2012, so who cares, and it is a pure mockery of 911, but a smart idea, if it is built, they will make a zillion bucks just because of the way it looks. Smart but swallow.

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