|CCAM is a series of 8 volumes referring to the speech ballon|
Comics and animations have long been considered a form of entertainment for the younger generations but develop more and more into a sophisticated art form. The initiative for a museum especially for this relatively recent art form creates a platform which will unite the worlds of art and entertainment. By using one of the cartoon's prime characteristics - the speech balloon - the building will instantly be recognized as place for cartoons, comics and animations. The neutral speech balloon becomes 3d.
|A giant robot is centre of the permanent exhibition spiral|
|The comic strip library offers views to the outside and into adjacent balloons|
Hangzhou is a metropolis with 6.4 million inhabitants 180 km southwest of Shanghai. The Museum will become a new focal point on the less populated southern side of Qiantang river. The CCAM will consolidate the city's leading position as China's capital of the animation industry. The new Museum will be the icon of a larger development, the Comic and Animation Centre. It comprises a series of hill-shaped buildings containing offices, a hotel and a conference centre of which the first phase is close to completion.
|View from the plaza, at night texts are projected onto the speech balloons|
MVRDV won the competition of EMBT, Atelier Bow Wow, Tongji Institute of Architectural Design and Tsinghua Architectural Design. The MVRDV team consists further of Kossman.deJong exhibition architects, local architect Zhubo Architectural & Engineering Design, Arup engineers and JongeMeesters graphic design.
MVRDV was set up in Rotterdam (the Netherlands) in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries. MVRDV engages globally in providing solutions to contemporary architectural and urban issues. A research based and highly collaborative design method engages experts from all fields, clients and stakeholders in the creative process. The results are exemplary and outspoken buildings, urban plans, studies and objects, which enable our cities and landscapes to develop towards a better future.
For information please contact public relations at MVRDV, Jan Knikker / Isabel Pagel
+31 10 477 2860 or firstname.lastname@example.org - www.mvrdv.nl