Video: The Cloud: Broadcasting the Climate of Humanity

An intriguing architectural concept and bold aesthetics, but I ask, will anyone be willing to actually go up and inhabit the space? It looks horrifying. I also presume it is ridiculously expensive. I admire their grassroots fund raising campaign idea but I don't see how they will raise the millions of dollars needed to make this a reality. Here's hoping their partnership with google will be both technical and financially beneficial. The architecture itself is fun, playful and creates a new dimension of urban building.